{"id":2569,"date":"2020-10-21T09:38:33","date_gmt":"2020-10-21T09:38:33","guid":{"rendered":"http:\/\/unicoach.wgl-demo.net\/?post_type=zoom-meetings&p=2569"},"modified":"2020-10-21T09:38:33","modified_gmt":"2020-10-21T09:38:33","slug":"marketing-team-meeting-2","status":"publish","type":"zoom-meetings","link":"https:\/\/pianosalsa.com\/fr\/zoom-meetings\/marketing-team-meeting-2\/","title":{"rendered":"R\u00e9union de l'\u00e9quipe marketing"},"content":{"rendered":"
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W<\/span>n fait, le choix d'une strat\u00e9gie implique de prendre des d\u00e9cisions qui excluent explicitement des possibilit\u00e9s et des options. Un cadre peut craindre qu'une erreur dans ces d\u00e9cisions ne ruine sa carri\u00e8re. La r\u00e9action naturelle est de rendre le d\u00e9fi moins intimidant en le transformant en un probl\u00e8me qui peut \u00eatre r\u00e9solu \u00e0 l'aide d'outils \u00e9prouv\u00e9s. Cela signifie presque toujours qu'il faut passer des semaines, voire des mois, \u00e0 pr\u00e9parer un plan complet sur la mani\u00e8re dont l'entreprise investira dans les actifs et les capacit\u00e9s existants et nouveaux afin d'atteindre un objectif - une part accrue du march\u00e9, par exemple, ou une part d'un nouveau march\u00e9. Le plan est g\u00e9n\u00e9ralement \u00e9tay\u00e9 par des<\/span> des feuilles de calcul qui pr\u00e9voient les co\u00fbts et les recettes \u00e0 un horizon assez lointain.<\/p>\n\nC'est une fa\u00e7on vraiment terrible d'\u00e9laborer une strat\u00e9gie. C'est peut-\u00eatre un excellent moyen de faire face \u00e0 la peur de l'inconnu, mais la peur et l'inconfort sont des \u00e9l\u00e9ments essentiels de l'\u00e9laboration d'une strat\u00e9gie. En fait, si vous vous sentez parfaitement \u00e0 l'aise avec votre strat\u00e9gie, il y a de fortes chances qu'elle ne soit pas tr\u00e8s bonne. Vous \u00eates probablement pris dans un ou plusieurs des pi\u00e8ges que j'\u00e9voquerai dans cet article.<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\tpremi\u00e8re session : Fonctionnement de l'\u00e9quipe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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  • Construire un langage commun au sein de l'\u00e9quipe<\/li>\n \t
  • \u00c9tablir un plan de communication pour le printemps <\/li>\n \t
  • Participe \u00e0 des r\u00e9unions<\/li>\n \t
  • B\u00e9n\u00e9voles pour mener \u00e0 bien le travail de l'\u00e9quipe<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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    • Construire un langage commun au sein de l'\u00e9quipe<\/li>\n \t
    • \u00c9tablir un plan de communication pour le printemps <\/li>\n \t
    • Participe \u00e0 des r\u00e9unions<\/li>\n \t
    • B\u00e9n\u00e9voles pour mener \u00e0 bien le travail de l'\u00e9quipe<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Cadres strat\u00e9giques autor\u00e9f\u00e9rentiels<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      Ce pi\u00e8ge est peut-\u00eatre le plus insidieux, car il peut prendre au pi\u00e8ge m\u00eame les cadres qui, ayant r\u00e9ussi \u00e0 \u00e9viter les pi\u00e8ges de la planification et des co\u00fbts, tentent d'\u00e9laborer une v\u00e9ritable strat\u00e9gie. Pour identifier et formuler une strat\u00e9gie, la plupart des cadres adoptent l'un des nombreux cadres standard. Malheureusement, deux des cadres les plus populaires peuvent conduire l'utilisateur non averti \u00e0 concevoir une strat\u00e9gie enti\u00e8rement ax\u00e9e sur ce que l'entreprise peut contr\u00f4ler.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Jeton d'acc\u00e8s invalide.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      Il s'agit l\u00e0 de conseils \u00e9minemment judicieux que tout gestionnaire serait bien avis\u00e9 de suivre. Cependant, la plupart des gestionnaires ne le font pas. Au contraire, la plupart d'entre eux utilisent l'id\u00e9e qu'une strat\u00e9gie \u00e9merge au fur et \u00e0 mesure que les \u00e9v\u00e9nements se d\u00e9roulent pour justifier le fait que l'avenir est tellement impr\u00e9visible et volatile qu'il est insens\u00e9 de faire des choix strat\u00e9giques jusqu'\u00e0 ce que l'avenir devienne suffisamment clair. Remarquez \u00e0 quel point cette interpr\u00e9tation est r\u00e9confortante : il n'est plus n\u00e9cessaire de prendre des d\u00e9cisions angoissantes \u00e0 propos de choses inconnues et incontr\u00f4lables.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t

      <\/div>","protected":false},"author":35,"featured_media":0,"template":"","zoom_meeting_cats":[65],"class_list":["post-2569","zoom-meetings","type-zoom-meetings","status-publish","hentry","zoom-meeting-marketing"],"acf":[],"yoast_head":"\nMarketing Team Meeting - Piano Salsa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pianosalsa.com\/fr\/zoom-meetings\/marketing-team-meeting-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Team Meeting - Piano Salsa\" \/>\n<meta property=\"og:description\" content=\"Worse, actually choosing a strategy entails making decisions that explicitly cut off possibilities and options. 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